YOUR NOISE, OUR THEORY

Noise Theory – data-driven music promotion for modern artists

We sift through the noise so your music reaches the right listeners on TikTok, playlists and paid media – guided by data.

We help artists, managers and labels grow real listeners with a smart mix of creator campaigns, playlist promotion and targeted ads on TikTok and Meta. Your noise, our theory.

Campaigns that can run at scale with detailed analytics and custom API integrations as required.

What we do

A simple mix of creator campaigns, playlists and paid media – guided by data.

Playlist promotion

Playlist promotion

We help you find and pitch to the right independent playlists for your sound – not random lists, but ones that actually drive streams and saves. We track what performs over time so we can focus on curators and lists that consistently move the needle, and avoid anything that looks like fake streams or bots.

TikTok creator campaigns

TikTok creator & content campaigns

We design simple, repeatable ideas for TikTok and work with creators to make real, non-AI videos at scale using your sound. The aim is to build organic momentum around your audio – more people using it, sharing it and discovering you naturally in their feed. We look at the data around hooks, watch time and saves to refine which concepts we keep pushing.

Paid traffic from TikTok and Meta

Paid traffic from TikTok & Meta

We run data-driven ad campaigns on TikTok and Meta (Instagram/Facebook) to push your best-performing content to wider audiences. Paid traffic is used to amplify what’s already working organically – turning strong posts and creator content into more views, more saves and more real listeners. We optimise based on real outcomes: streams, followers, pre-saves or other clear goals.

How it works

Clear steps, constant feedback from the data.

1. Listen & plan

You share the song, goals, budget and timing. We look at any existing data (streams, saves, audience, past campaigns) and suggest a simple, realistic plan that fits where you’re at.

2. Launch & test

We start with a mix of creator outreach, playlist promotion and light ad spend, testing different angles, audiences and content to see where early organic traction appears.

3. Scale what works

We double down on the creators, playlists, videos and audiences that the numbers show are growing organic uses of your sound and driving real streaming behaviour – and cut the rest.

A recent campaign (example)

On a recent campaign for an emotional dance record, we started with a strong song that hadn’t yet broken on TikTok, with modest playlist support and no clear “moment” around the track.

The goals were to:

  • Spark daily organic videos around a clear hook on TikTok
  • Stack real independent playlists that drive saves and repeat listens
  • Use TikTok and Meta ads only to boost the content and angles that were already working organically

By combining targeted creator outreach, smart playlisting and data-driven paid traffic, we focused on building sustainable organic traction first – then scaling spend where the numbers backed it up.

FOR CREATORS

Turn your influence into impact

Join the Noise Theory creator network and get matched with artists, labels and campaigns that actually fit your content and audience. We handle the deals, briefs and payments – you focus on creating.

What you get
  • Access to exclusive music campaigns that match your style
  • Fair, transparent rates with fast, reliable payments
  • Simple briefs and an easy, repeatable process for each collab
  • Support from a real team if you need help or context
  • A creator portal to track offers, content approvals, video editorial and payments in one place

Make content you’re proud of, support records you believe in, and get paid properly for the influence you’ve built.

Join creator network
Noise Theory creator network

Who we work with

  • Artists building their first real audience
  • Managers who need a reliable, data-savvy promo partner
  • Indie labels who want focused, modern campaigns
  • Larger labels looking for a flexible team to plug into their release plans

You don’t need a huge team or huge budget – just a good record, clear goals and a willingness to follow the data.

We’re a team of artists, music industry professionals, data scientists and marketing veterans – so we understand the record, the business and the numbers.

CONTACT

Let’s talk about your next release

You bring the record. We’ll sift through the noise.

Tell us about your song, budget and timeline, and we’ll come back with a simple, data-driven plan for:

  • Playlist promotion
  • TikTok creator & content campaigns
  • Paid traffic from TikTok & Meta