We sift through the noise so your music reaches the right listeners on TikTok, playlists and paid media – guided by data.
We help artists, managers and labels grow real listeners with a smart mix of creator campaigns, playlist promotion and targeted ads on TikTok and Meta. Your noise, our theory.
A simple mix of creator campaigns, playlists and paid media – guided by data.
We help you find and pitch to the right independent playlists for your sound – not random lists, but ones that actually drive streams and saves. We track what performs over time so we can focus on curators and lists that consistently move the needle, and avoid anything that looks like fake streams or bots.
We design simple, repeatable ideas for TikTok and work with creators to make real, non-AI videos at scale using your sound. The aim is to build organic momentum around your audio – more people using it, sharing it and discovering you naturally in their feed. We look at the data around hooks, watch time and saves to refine which concepts we keep pushing.
We run data-driven ad campaigns on TikTok and Meta (Instagram/Facebook) to push your best-performing content to wider audiences. Paid traffic is used to amplify what’s already working organically – turning strong posts and creator content into more views, more saves and more real listeners. We optimise based on real outcomes: streams, followers, pre-saves or other clear goals.
Clear steps, constant feedback from the data.
You share the song, goals, budget and timing. We look at any existing data (streams, saves, audience, past campaigns) and suggest a simple, realistic plan that fits where you’re at.
We start with a mix of creator outreach, playlist promotion and light ad spend, testing different angles, audiences and content to see where early organic traction appears.
We double down on the creators, playlists, videos and audiences that the numbers show are growing organic uses of your sound and driving real streaming behaviour – and cut the rest.
On a recent campaign for an emotional dance record, we started with a strong song that hadn’t yet broken on TikTok, with modest playlist support and no clear “moment” around the track.
The goals were to:
By combining targeted creator outreach, smart playlisting and data-driven paid traffic, we focused on building sustainable organic traction first – then scaling spend where the numbers backed it up.
Join the Noise Theory creator network and get matched with artists, labels and campaigns that actually fit your content and audience. We handle the deals, briefs and payments – you focus on creating.
Make content you’re proud of, support records you believe in, and get paid properly for the influence you’ve built.
Join creator network
You don’t need a huge team or huge budget – just a good record, clear goals and a willingness to follow the data.
We’re a team of artists, music industry professionals, data scientists and marketing veterans – so we understand the record, the business and the numbers.
You bring the record. We’ll sift through the noise.
Tell us about your song, budget and timeline, and we’ll come back with a simple, data-driven plan for: